American Football Statistics: UK Popularity 2021

American Football Statistics: How Popular is American Football in the UK in 2021?


American Football is one of the most popular sports in the states, but exactly how popular is it over the pond in the UK? This article explores its popularity including participation and the number of fans of the sport as well as the UKs favourite team.

American Football Statistics UK 2021: The Short Version

We have summed up our key findings from our American Football statistics here. More in depth analysis and research can be found further on in the article.


  • There are over 300,000 searches in the UK per year for “American Football”.
  • There are around 28,600 American Football players in the UK.
  • The Miami Dolphins are the most popular team in the UK.

How Popular is American Football in the UK in 2021?

We conducted a keyword analysis using the tool KWFinder to discover how popular American Football is in the UK in 2021. We did this by analysing the number of searches for the term “American Football” and found that in the UK, there are 25,900 searches in the UK on average per month which averages at an annual figure of 310,800 searches. 


As we can see from our Google Trends analysis below, search volumes for American football peak each year in and around February in the UK. This is due to the famous Super Bowl which takes place in the month on an annual recurring basis.

How Popular is American Football in the UK in 2021?

Google Trends Search Data for the term “American Football” in the UK over the course of the past 5 years.


However, we have also analysed the social media presence of the sport which provides us with a picture on more global popularity of the sport. We found the following:


  • There are 1.7 million posts on Instagram with the hashtag #AmericanFootball.
  • The hashtag #AmericanFootball has 178.8 million views on TikTok.
  • The Most liked video on TikTok with the hashtag #AmericanFootball has 634,000 likes.


These statistics show the popularity of the sport on the global scale and the large social media fanbase. However, in the likes of America, they refer to American Football as just “Football” resulting in a large number of the American crowd not using the hashtags that we have analysed.

How Many People Play American Football in the UK in 2021?

In 2016, there were a reported 28,600 American Football players in England. However, to discover an estimate for the number of players in 2021, we analysed search volumes for terms that indicated the intent of somebody wanting to participate in American Football. These search terms included “American Football Helmet”, “American Football Boots” and “American Football Team Near Me”. All these terms indicate that the searcher is a player either looking for a team or looking to get  hold of proper sporting equipment. The term “American Football Helmet” is the most frequently searched term that we analysed, generating an average of 1,300 searches per month in the UK which is around 15,600 searches per year. However, it is noted that not all players in the UK will be searching for helmets every year and some people can search more than once. Therefore, it just indicates the popularity of the term and the product and is not a definite figure. 

What is the Most Popular American Football Team in the UK in 2021?

We once again conducted a keyword analysis, finding the search volumes in the UK for the 32 NFL teams. The following table contains the 10 most searched American Football teams in the UK.




Average Monthly Search Volume in the UK

Miami Dolphins



Tampa Bay Buccaneers



Green Bay Packers



New England Patriots



Chicago Bears



Dallas Cowboys



Cleveland Browns



Buffalo Bills



Kansas City Chiefs



Philadelphia Eagles




Miami Dolphins are the most popular team in the UK, generating 50,600 monthly searches on average in the UK alone. This is then followed by the likes of the Tampa Bay Buccaneers and the Green Bay Packers with 50,000 and 45,200 searches each month respectively. The Washington Football Club, Los Angeles Chargers and the Cincinnati Bengals were the three least searched American Football clubs in the UK.


In the top ten most popular teams, 5 are from the AFC and 5 are from the NFC showing that both leagues are equally popular.

Summary: American Football Statistics Roundup

To conclude, while American Football isn’t seen as one of the most popular sports in the UK, it still has a significant fan base and level of participation. The UKs most popular team is the Miami Dolphins and they are searched more frequently than the sport itself.


We hope these statistics have helped you better understand the scope of the game in the UK.


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