England vs Nigeria: Let’s Check Out the Opposition (on Social)!

England vs Nigeria womens world cup
So it's decided. England top their World Cup Group and go on to play Nigeria next week in the women's World Cup. We've already looked at how the Lionesses stack up on social media, so how does the Nigerian Squad compare?

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Last week, we took a look at the Instagram followings of the England women’s world cup 2023 squad. We found that 4 players had, at that time, over half a million followers and the average (mean) number of followers for a member of the squad was 279,574.

These social profiles could be big business for players. Recent influencer marketing statistics show that a quarter of young people have bought a product after seeing a celebrity endorse it on social. And brands know. So partnerships could absolutely supplement the (frankly not yet high enough in comparison to the men) wages the women get.

But is this the same for all squads at the World Cup?

England beat China today in a thrilling 6-1 stunner to top their group and book their place in the last 16. They’ll face the runners up from group B. That’s Nigeria, who stunned hosts, Australia, with a 3-2 victory on the 27th July.

So this has the potential to be a tough game for the Lionesses.

Once again, we’ll let the pundits pit the players on the pitch and we turn our attention to their Instagram followings.

Nigeria Women’s World Cup Squad on Instagram

Here are all the profiles and Instagram follower counts for the Nigeria squad at the 2023 World Cup.

PlayerProfileFollowers
Chiamaka Nnadoziehttps://www.instagram.com/nnadozie_chiamaka/113000
Yewande Balogunhttps://www.instagram.com/yewandeful/8100
Tochukwu Oluehihttps://www.instagram.com/12tochi/2370
Osinachi Ohalehttps://www.instagram.com/osinachiohale/14900
Ashleigh Plumptrehttps://www.instagram.com/ashleighhplumptre/48000
Glory Ogbonnahttps://www.instagram.com/gloryogbonna4/7200
Oluwatosin Demehinhttps://www.instagram.com/demehinoluwatosin/2660
Rofiat ImuranCouldn’t find an account0
Michelle Aloziehttps://www.instagram.com/alozieee/125000
Onome Ebihttps://www.instagram.com/onosky5/159000
Halimatu Ayindehttps://www.instagram.com/halimatuayinde/6300
Christy Ucheibehttps://www.instagram.com/u.christy4/19300
Toni Paynehttps://www.instagram.com/toekneepain/64000
Deborah Abiodunhttps://www.instagram.com/abiodundebby100/5200
Rasheedat Ajibadehttps://www.instagram.com/rasheedatt10/1190
Jennifer EcheginiCouldn’t find an account0
Asisat Oshoalahttps://www.instagram.com/asisat_oshoala/1000000
Uchenna Kanuhttps://www.instagram.com/uchenna_kanu_19/93700
Ifeoma OnumonuCouldn’t find an account0
Desire Oparanoziehttps://www.instagram.com/desireoparanozie/95500
Esther Okoronkwohttps://www.instagram.com/simplyesi_/7043
Gift MondayCouldn’t find an account0
Francisca Ordegahttps://www.instagram.com/ordegafrancisca/12100

We couldn’t find accounts for 4 members of the squad at all. And at first glance the thing we notice is that there are significantly fewer followers across most of these accounts than the Lionesses have. This is despite Nigeria having some four times the population of England.

But some things to bear in mind:

  • The UK (not just England) has an estimated 35 million Instagram users
  • Nigeria has an estimated 12 million

In other words, the UK has three times the Instagram users. This goes some way to explaining smaller followings.

Also, women’s football has gained significant traction and is enjoying greater funding an prominence in England than in many other places in the world.

The 1 Million Follower Player

At the time we looked at the profiles of the Lionesses, the wonderful Lucy Bronze was the most followed player, with 577,000 followers.

However, Nigeria boasts in its squad a player with 1 million Instagram followers – Asisat Oshoala.

With the help of her incredibly popular account, the average for the Nigerian Squad’s 19 players with profile is 92,924.

We’d expect followers to increase with Nigeria in the final 16. And if they do knock the Lionesses out of the competition and march onto the quarters, perhaps more prominence will follow.

Good luck, Nigeria!

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